Samantha B.

Samantha B. is a seasoned data science and analytics professional currently serving as the Senior Manager of Data Science and Analytics at iRobot, where responsibilities include managing the analytics team and supporting R&D in measurement strategies for product launches and app performance. Prior to iRobot, Samantha held the position of Analytics Manager at Search Discovery, focusing on marketing campaign performance for a major pharmaceutical client, and served as the Manager of Marketing Analytics at Ferguson Enterprises, overseeing eCommerce strategies. Samantha's career also includes roles in marketing analytics management and brand management at La Tienda, teaching as an Adjunct Instructor at Saint Leo University, and experience in component repair planning at Liebherr. Samantha holds a Master’s degree in Business Administration and a Bachelor’s degree in Marketing & Logistics from Otto-Friedrich-Universität Bamberg.