Darby Greenwell

Vp, Advanced Analytics at iSpot.tv

Darby Greenwell has extensive experience in analytics and data science, holding leadership roles in various prestigious companies. Starting as a Demographic Analyst at Julien J Studley in 1999, they progressed through roles in store location research, statistics, and predictive modeling at companies like Talbots, Humana, and REI. Darby then worked as a Global Analytics lead at Knowledgebase Marketing before moving on to roles at Link Analytics and KPMG, where they focused on integrating analytics solutions and managing engagement teams. Most recently, Darby served as the VP of Advanced Analytics at iSpot.tv, leading a team of 25 in developing strategies to drive revenue growth through advanced analytics. Throughout their career, Darby has been instrumental in developing analytical solutions for a range of industries, showcasing their expertise and leadership in the field.

Darby Greenwell completed high school at Solon High School from 1988 to 1992. They then pursued a Bachelor of Science in Business Economics at the University of Kentucky from 1992 to 1996. Following this, Darby obtained a Master of Arts in Economics from Miami University in 1998.

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