Leslie Wood

Leslie Wood is a seasoned research executive with extensive experience in data analytics and advertising effectiveness. Currently serving as Chief Research Officer at iSpot.tv since July 2023, Leslie previously held the same title at NCSolutions from April 2011 to February 2023, where responsibilities included overseeing product development and establishing high standards for data integration. Notable achievements include the development of a machine learning-based model for measuring incremental sales due to advertising and building a comprehensive database of consumer packaged goods purchases. Prior to NCSolutions, Leslie owned LWR, Inc/Media Trust LLC, providing custom research solutions for various industry clients. Earlier in the career, partnership at A-to-S Link, Inc involved innovative analytics that contributed to the formulation of Recency Theory. Leslie holds a PhD in Information Science from the University at Albany and a BS in Mathematics from Hunter College.