Juan Vicente Cuesta Medina

Juan Vicente Cuesta Medina serves as the Brand Architecture Project Manager at IWC Schaffhausen since April 2022, overseeing the global rollout of the Shop in Shop network, which includes responsibilities such as design and technical catalogue development, project process definition, and cost harmonization across regions. Notable achievements include managing retail projects that encompass multiple boutiques and Shop in Shop installations in 2024, 2023, and 2022. Prior to this role, Juan Vicente held the position of Store Design & Planning Project Manager at Piaget, contributing to international luxury retail projects and successfully managing initial Shop in Shop projects independently. Academic qualifications include a Master of Architecture from Universidad Politécnica de Madrid and various degrees in Architecture from universities in Spain and Romania, supplemented by a Higher National Diploma in Architectural Drafting and CAD.