Robert Saucedo

Robert Saucedo joined Viva Distributing as the Market Manager in El Paso in February, 2008. His roles and responsibilities have continued to grow over the past 13 years serving as Sales Manager in Austin and Director of Sales for Viva and Chaparral Distributing with the most recent promotion to General Manager of the Texas Region.

As the General Manager, his responsibilities include coaching and developing a highly capable management team, providing direction and overseeing the management of all Sales, Administrative, and Operations departments, building strong relationships with top customers and to uphold the JECo and RBNA standards and processes across all territories in their Texas Region. Robert’s extensive experience, vision, and leadership provide the necessary qualities to ensure that the company continues to thrive under his leadership.

Robert has over 20 years of retail and distribution experience, born and raised in El Paso, Tx, he began his retail career at Wal Mart Stores Inc. where he quickly climbed the ranks to run stores in different parts of Texas and New Mexico, after 10 years of retail with Wal Mart he decided to make a career change and join Viva Distributing, his combined experience between retail and distribution along with his leadership and winning attitude have made him a very successful leader at Viva and Chaparral Distributing.