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Adrian Langford

Director of Strategy and Planning at Jaywing

Adrian Langford has a diverse work experience spanning several decades. Adrian is currently the Director of Strategy and Planning at Jaywing, a position they have held since March 2021. Prior to this, Adrian worked as an Independent Consultant in 2020, specializing in planning. From 2018 to 2020, they served as an Associate Strategy Director at McCann Worldgroup.

Before joining McCann, Adrian held the role of Planning Director at J. Walter Thompson London (JWT London) from 2015 to 2018. During this time, they led successful planning initiatives for clients such as The Macallan, Magnet Kitchens, and Bayer's OTC nutritionals.

From 2010 to 2014, Adrian worked as a Planning Partner at Ogilvy & Mather, where they led the London hub of the SC Johnson global account. Adrian was responsible for developing and evaluating strategies for air care and home cleaning campaigns.

Adrian's career started in 1991 when they founded Langford Associates, a qualitative research business focused on creative development. Adrian successfully ran the business for 19 years, working with renowned clients such as Ford, Sony, Apple, and McDonald's.

Prior to Langford Associates, Adrian served as the Planning Director at Boase Massimi Pollitt from 1983 to 1990. Adrian learned from the best at the agency that invented account planning and has since strived to apply high standards of creativity and effectiveness.

Adrian's career began in 1981 at Philips Electronics, where they worked in marketing for two years before transitioning into the advertising industry.

Adrian Langford completed their undergraduate education in Physics at the University of Cambridge from 1978 to 1981, earning an MA degree. In addition to their formal education, they obtained a certification in Online Marketing Fundamentals from Lynda.com in November 2016.

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Timeline

  • Director of Strategy and Planning

    March, 2021 - present

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