Marcelo Silva

Global Head Of Digital | Innovation, Social, Branding, Crm, Ecommerce,content,cro,strategy Na Friboi at JBS

Marcelo Silva has a diverse work experience in various industries. Marcelo is currently working as the Global Head of Digital, Innovation, Social, Branding, CRM, eCommerce, Content, CRO, and Strategy at JBS. Prior to this, they held the position of Head of Digital Innovation, Transformation, Strategy, and E-commerce at Swift, where they focused on digital strategy and business plans. Marcelo also has experience as a Marketing Manager at Swift, as well as roles at Nestlé Brasil, where they worked on sales strategy and trade marketing. Marcelo began their career as a Commercial Manager at Lojas Americanas SA and worked as a Director of Art at various advertising agencies. Overall, Marcelo Silva has extensive experience in digital strategy, marketing, sales, and management.

Marcelo Silva's education history includes completing several courses and obtaining certifications. In 2015, they attended the Massachusetts Institute of Technology (MIT), where they completed courses in Entrepreneurship 101, Analytics Edge, and Entrepreneurship 102. Prior to that, they earned a Bachelor's degree in Marketing from the Universidade Presbiteriana Mackenzie in 2003. Marcelo also completed a Bachelor's degree in Business Administration from the Universidade Paulista in 2006. Marcelo has obtained various certifications, including The Iterative Innovation Process from MIT in 2016 and Marketing Analytics certifications from UC Berkeley in 2016. Additionally, they obtained certifications in Digital Branding and Engagement from Curtin University in 2015.

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  • Global Head Of Digital | Innovation, Social, Branding, Crm, Ecommerce,content,cro,strategy Na Friboi

    July, 2022 - present

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