JDE Peet's
Adriana Romero is an accomplished professional with extensive experience in category management and market intelligence. Currently, as Category Development Lead at JDE Peet's since January 2019, Adriana drives best-in-class practices for Tesco while leading and coaching a team. Previously, in various roles at JDE Peet's, including Category Development Manager for Sainsbury’s and Market Intelligence Specialist, Adriana focused on delivering analytical insights to enhance competitive advantage. During a tenure at Nielsen from April 2012 to December 2018, Adriana served as Senior Client Account Manager and Global Client Liaison, spearheading global data projects and providing analytical support to major clients such as Mars and Nespresso. Adriana’s career began at Thales Avionics as a Market Analyst, and involved an internship at Altran in project management. Educational credentials include a Master's degree in International Economic Affairs from Université Toulouse - Jean Jaurès and a Bachelor's degree in Foreign Languages and International Business from Universidad del Tolima.
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