Tom Baker

Tom Baker is a skilled marketing professional with extensive experience in customer relationship management and data-driven marketing strategies. Currently serving as a Senior CRM Executive in Financial Services at John Lewis Partnership since October 2022, Tom previously held roles at Moorepay as a CRM Executive and at Sykes Holiday Cottages as a CRM Marketing Executive. A former Assistant Manager in Global Sales Strategy & Operations at Welocalize, Tom's responsibilities have included executing personalized email campaigns using Salesforce Marketing Cloud, managing CRM data, and supporting sales teams. Additional entrepreneurial experience includes founding Sauced, along with various roles focused on digital media and marketing communications. Tom holds a Bachelor of Arts in Marketing Management from the University of Chester.