Adriana Maniscalco

Sr. Manager, ABM & Demand Gen at Join

Adriana Maniscalco has a diverse work experience spanning over several industries and roles. Their most recent position was at Join, where they worked as a Senior Manager in ABM & Demand Generation starting in December 2022.

Before that, they were a Principal Strategic ABM Segment Marketer at iCIMS from December 2021 to November 2022. Prior to that, they worked as a Senior Segment Marketing Program Manager at iCIMS from May 2021 to December 2021.

From 2018 to 2021, Adriana held the role of Vertical Marketing Leader - Retail, Staffing & Franchises at Sterling. In this position, they were responsible for defining vertical objectives, providing industry expertise, and ensuring sales teams understood the vertical positioning.

Adriana also has experience as a Field Marketing Manager at First Advantage from May 2017 to October 2018, where they implemented and managed marketing strategies for effective sales initiatives and lead generation across all verticals.

As an Affiliate Marketing Manager at Castalia Communications Corp. from 2009 to 2017, Adriana drove client acquisition in the U.S. territory through multiple cable and satellite providers.

Prior to that, they worked at Midtown Athletic Clubs as a Certified Fitness Trainer & Cycling Instructor from 2009 to 2017.

Adriana also has experience as an Executive Assistant at Castalia Communications Corp. from 2003 to 2006 and as a Travel Specialist at Oxford Travel from 1999 to 2001, where they developed client relationships and acquired corporate accounts.

Overall, Adriana Maniscalco has a strong background in marketing, sales, and leadership positions, with expertise in ABM, segment marketing, and vertical marketing.

Adriana Maniscalco pursued their education in a sequential manner. Adriana began their academic journey in 1995 at Universidade Metodista de Piracicaba, where they studied Social Communication with a focus on Advertising & Publicity. Adriana completed their degree in that field in 1997. Following that, they attended Lewis University from 1997 to 1998, where they specialized in English Language and Culture, with a specific focus on Teaching English as a Second or Foreign Language/ESL Language Instruction.

Apart from their formal education, Adriana Maniscalco also obtained various certifications to enhance their professional skills. In 2018, they acquired certifications in Inclusive Leadership and Impromptu Speaking from LinkedIn. Subsequently, they earned additional certifications in Content Marketing, emphasizing topics such as Social Media, Getting Your Content Published, and Learning to Write Marketing Copy. Adriana also completed training in Slides for Content Marketing. In 2019, Adriana obtained a certification in Creating Your Personal Brand from LinkedIn.

Continuing their professional development, Adriana obtained certifications in B2B Foundations: Social Media Marketing and Smartsheet Essential Training from LinkedIn in 2021 and 2021, respectively. In 2022, they pursued ABM (Account-Based Marketing) certifications, including the Foundations Course and the Advanced Course offered by Demandbase Academy. Their most recent certification, obtained in 2023, is Account-Based Experience (ABX) Certification, also from Demandbase.

It is important to note that no assumptions are made beyond the provided information, which means there may be additional education or certifications not included in the given data.

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Timeline

  • Sr. Manager, ABM & Demand Gen

    December, 2022 - present