The Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles on consumers—including perspectives related to fields such as psychology, marketing, sociology, economics, communications, and anthropology—are featured in this multi-disciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values).

Bernd Schmitt, Editor-in-Chief
June Cotte, Editor
Markus Giesler, Editor
Andrew Stephen, Editor
Stacy Wood, Editor

Marketing

Psychology

Publishing

Journal of Consumer Research

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