Sherry Groff

VP, Hospitality at JSX

As a veteran leader in the travel industry, Sherry Groff's career spans from working in leadership roles for California intra-state jet service PSA Pacific Southwest Airlines, US Airways, Legend Airlines and Royal Caribbean Cruises. Sherry’s decades of experience in aviation includes being a key leader and contributor to the success of Legend Airlines located in Dallas, Texas to working at Hallmark Aviation, where she served some of the finest airlines in the world including: Singapore Airlines, Thai Airways and Ana. After serving in various leadership roles, Sherry returned to US Airways as Vice President of Inflight Services and Dining/Cabin Services. Sherry delivered great operational performance and also spent several years within Royal Caribbean Cruises, Celebrity Cruises, and Azmara Club Cruises. During Sherry’s free time, she enjoys spending time golfing, knitting and beach-living.

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  • VP, Hospitality

    Current role