Michelene (Mischa) St. Amand

Michelene (Mischa) St. Amand has extensive work experience in marketing, with a focus on strategic planning, demand generation, and brand building. Their career began as an intern at Bridgeman Communications in 1996. Michelene (Mischa) then worked as a Corporate Relations Associate at Viacom, providing writing and research support. In 1997, they joined Brodeur, Porter, Novelli as an Account Coordinator, where they executed various PR tactics and managed client and press relationships.

In 1999, St. Amand joined MAK as the Director of Marketing Communications, where they managed the strategic marketing and communications programs for the company's software tools. Over their 14-year tenure, they grew from a tactical contributor to a strategic planner, balancing brand building, awareness, and lead generation.

From 2013 to 2015, St. Amand served as the Director of Marketing at Philo, an early-stage start-up focused on reinventing TV. Michelene (Mischa) developed and executed a comprehensive B2B and B2C marketing strategy, which resulted in a 450% revenue increase during their tenure. Michelene (Mischa) also hired and managed the marketing team.

In 2015, St. Amand worked as an Interim Director of Marketing at CabinetM, a seed-stage MarTech platform. Michelene (Mischa) collaborated with the founders to create a marketing foundation, driving traffic, acquiring users, and generating leads.

From 2016 to 2017, St. Amand held the position of Director of Marketing at CodeBroker, a Mobile MarTech tool developer. Michelene (Mischa) collaborated with the CEO to drive leads, revenue, and product positioning within budget constraints.

In 2017, St. Amand joined Biscom as a Senior Director of Marketing. Michelene (Mischa) built a full-stack marketing effort, transitioning from reactive to proactive marketing. Michelene (Mischa) established a demand generation function, built a team, developed processes, and tested high-ROI inbound and content marketing programs.

Most recently, St. Amand has been employed as the Senior Director of Marketing at LiveData, Inc. since 2019 and will remain until 2022. Michelene (Mischa) has been responsible for marketing strategies and executions.

In 2022, they started working at JuliaHub as the Senior Director of Marketing.

Michelene (Mischa) St. Amand has a Bachelor of Science degree and a Bachelor of Arts degree in Mass Communications and English from Boston University. Michelene (Mischa) attended Sewickley Academy and PGSA, but it is not specified if they obtained any degrees or pursued any specific fields of study at these institutions.