James Burt

SVP, Broadcast Products at JW Player

James leads our broadcast product strategy, ensuring we provide innovative, scaleable and monetizable solutions for our broadcast clients. James has over 20 years experience working in the streaming industry. Before joining JW Player in 2021 as SVP of Broadcast Products, James was previously the CTO & Co-Founder of Vualto. Vualto was acquired by JWP in April 2021. James has helped to deliver ABR Streaming with DRM for HBO Europe and architected and delivered the original encoding solution behind the BBC iPlayer Radio—the first major radio OTT service in the UK. Recently, he has delivered end-to-end broadcast solutions for many of Europe's leading broadcasters including VRT, Telenor and France Televisions. He has a background in networks/IP and has worked with broadcasters and governments to solve workflows, systems integrations, and improve efficiencies with full-stack OTT services covering Live, VOD, DRM and Catchup services.


Previous companies

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  • SVP, Broadcast Products

    Current role

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