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Betina Ng

Manager, Player Lifecycle Engagement at Kabam

Betina Ng has a diverse work experience spanning various industries. Betina began their career as a Research Assistant at the UBC Biomedical Research Centre in 2013 and later worked as a Research Assistant at the BC Cancer Agency in 2014. In 2015, Betina took on a role as a Laboratory Technician on a contract basis at Maxxam Analytics.

Betina then transitioned into the marketing field and joined HelloFresh in 2018 as a Marketing Coordinator in Vancouver. In this role, they successfully managed 14 direct sales events over a span of 4 months and exceeded quarterly sales targets by 125%. Betina also played a key role in quarterly strategic planning and event bookings.

Betina's marketing expertise continued to grow as they joined STEMCELL Technologies in 2016. Betina worked their way up from Marketing Assistant/Coordinator to Senior Marketing Specialist in Asia. Betina'sresponsibilities included developing and executing marketing strategies, managing campaigns, and conducting market research.

In 2020, Betina became an Email Marketing Specialist at Burst SMS, where they were responsible for executing email marketing campaigns. Betina later took on the role of Content Manager and worked as a freelance contractor for a period of time. Betina'stasks included creating and managing content for various platforms.

Betina's next career move was with FORM in 2021, where they worked as an Email Marketing Manager. This role involved developing and implementing email marketing strategies.

Most recently, Betina joined Kabam in 2022 as a Senior Lifecycle Marketing Specialist, before transitioning to their current role as a Manager in Player Lifecycle Engagement.

Betina Ng has a Bachelor's Degree in Honours in Biotechnology from The University of British Columbia. Betina also obtained a Diploma in Biotechnology from the British Columbia Institute of Technology. In regards to additional certifications, they have completed a Data Science Certificate from BrainStation in 2020, a Social Media Marketing Certificate from BrainStation in 2019, and several certifications such as Google Analytics for Beginners, Content Marketing, Understanding Project Management, Inbound Marketing, and Email Marketing from various institutions such as Google, HubSpot Academy, and MNP.

Links

Timeline

  • Manager, Player Lifecycle Engagement

    February, 2023 - present

  • Senior Lifecycle Marketing Specialist

    July, 2022

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