Katrina Rojas Mercado

Katrina Rojas Mercado has extensive experience in digital product management and Salesforce implementation. Katrina currently holds the position of Global Head of Digital Product at Kin + Carta. Prior to this, they served as a Board Member at the League of Women Voters. Katrina also has experience working at Zillow as a Senior Product Manager, where they oversaw the technical strategy program related to Salesforce. com application. At Wolters Kluwer, they held the roles of Associate Director - Salesforce Platform Owner and Salesforce Strategy Manager, leading remote teams and collaborating with multiple internal groups to identify and execute Salesforce opportunities. Earlier in their career, Katrina worked as a Principal Consultant and Senior Consultant at Appirio, specializing in Salesforce implementation and requirements development. Katrina also served as a Salesforce Consultant at The SMB Help Desk, Inc. and as a Salesforce Lead at Accenture. Katrina began their career at Cars.com, where they worked as a CRM Analyst, Account Manager, Public Relations Specialist, and Public Relations Intern.

Katrina Rojas Mercado obtained a Master of Business Administration (MBA) degree from Northwestern University - Kellogg School of Management between 2023 and 2025. Prior to that, they earned a Bachelor of Arts (BA) degree in Communication and Marketing from Concordia University Chicago. In addition to their degrees, Katrina has obtained several certifications, including Google Cloud Platform Fundamentals: Core Infrastructure from Google in 2019, Certified Sales Cloud Consultant and Salesforce Certified Administrator from Salesforce in 2018 and 2017 respectively, Certified Pardot Consultant from Pardot in 2015, and Certified Platform App Builder from Salesforce in 2015.