Social Media Lead

Job Overview

This is an exciting role in the new marketing organisation. This role would allow the ideal candidate to lead social media execution for BetKing in Nigeria.   

You will be strategic and highly creative working to create best-in-class social media content. You will build breakthrough social content and direct all social media activities to help engage new and existing customers to drive brand awareness, perception, acquisition, and retention.    

• Own the development of the social media content calendar for all channels. 
• Hands on ownership of social platform performance and reporting
• Ensuring campaigns are delivered across key channels and leading on social strategy for brand activity and campaigns, reposting on socials and findings.
• Co-ordinating organic social content across key campaigns, planned activity and ad-hoc activity. Working with the content team to deliver engaging social media messaging for all activity
• Identifying key calendar moments, campaigns, conversations, and partnerships to make an impact
• Tracking the growth, engagement, and performance of our social media accounts, as well as those of our competitors, communicating findings in a clear and actionable way to inform the wider marketing team
• Ability to deliver clear, creative, and engaging content, tailored to relevant social channels and audiences and align with wider marketing team objectives
• Support all marketing activities, including but not limited to promotions, events and exhibitions where required
• Focus on delivering fast, creative, and efficient ways to build, execute and measure innovative social media marketing plans that connect with customers, maximize engagement, and create sharing, talk value and advocacy. 
• Conduct competitor analysis audits to understand how we differentiate our social strategy to stand out 
• Introduce and launch new social media channels (e.g. Telegram) 
• Collaborate with the central and local marketing teams on big campaigns to ensure we have a social footprint during key campaigns/investments 
• Build a long-range plan for social and how we evolve our execution style with new technologies in the market 
• Implement innovative ideas in ways that create significant social sharing and PR attention  

• 5+ years' experience in social media execution 
• Experience using Sprout Social and direct experience on scaling social media content to multiple markets and channels 
• Experience in managing Social Media Platforms across Facebook, Twitter, Instagram e.t.c
• Hands On experience in  Social Media analytics tool like Hootsuite, Facebook analytics e.t.c
• Proficient using multi-social posting programs such as Hootsuite and HubSpot
• Organizational skills (for managing a content calendar, asset management etc.)
• Experience managing a team
• The ability to develop content strategies
• Experience managing budgets
• Knowledge of advertising on various platforms

• Customer Focus: We keep the customer at the center of everything we do.  
• Passion & Dedication: We are passionate about what we do, employing only smart, honest, dedicated, and results oriented team players.  
• Openness, Honesty & Directness: We embrace a culture of candor and work together towards the right solution whilst being open, honest, and willing to give and receive feedback, judgment-free. We play the ball, not the person.  
• Innovation & Big Thinking: We always look for ways to innovate whilst not losing sight of what's important. The bigger we think, the more we inspire, the better the outcome.   
• Ownership & Accountability: We think like owners. If we see a problem, we find a solution. We are pragmatic and always strive to do more with less. 
• Speed & Focus: We plan, we strategize, but mostly, we DO. Without doing, there is no progress, we can always change direction but only if we start moving. Fast beats slow.  
• Low Ego: The best solutions are achieved when we leave our egos at the door. We always seek opportunities to learn in every situation. No job too small.  
• Fun: On balance, we believe in having fun whilst working. We maintain perspective as best as we can, and together, we celebrate our successes.