Etienne Chia

Etienne Chia is a seasoned professional in narrative experience and creative technology, currently serving as Director at Kingsmen Creatives Ltd since April 2023. As a Growth and Creative Advisor at The Fourier Group since October 2022, Etienne assists agencies and brands in leveraging generative AI through custom workflows. Prior experience includes founding and leading Lightbridge Consulting Limited as CEO from January 2019 to April 2023, focused on brand strategy and event sustainability. Previously, Etienne held roles as Managing Director at Accenture Song, Vice President at Freeman Company, and various leadership positions within Interpublic Group and Weber Shandwick, driving digital strategies and creative solutions across Asia-Pacific. Etienne's educational background includes degrees from NEOMA Business School and the University of International Business and Economics.