Giancarlo Sampietro

Giancarlo Sampietro is a seasoned professional with extensive experience in business and innovation. Currently serving as the Chief Business & Innovation Officer at Uniting Group since October 2019, Sampietro leads initiatives in the consumer communication market, collaborating with over 100 of the top 500 Global Brands across various industries. As the Founder and CEO of KIWI since September 2013, Sampietro has driven disruptive digital creativity in the industry. Additionally, Sampietro founded FLU in April 2018, a full-service agency specializing in influencer marketing with a data-driven approach. Previous roles include Angel Investor and Advisor at TERMO, a Greentech company, Co-Founder and Board Member at ZORO.ai, one of Italy's first chatbot agencies, and Board Advisor at Sendabox.it, specializing in smart logistics and online shipping.