Ayat Baroudi

Head of Customer Evolution (Global CRM Automation) at Klarna

Ayat Baroudi has a diverse work experience spanning multiple industries and roles. Currently, Ayat is the Head of Customer Evolution (Global CRM Automation) at Klarna, a position they have held since August 2021. Prior to that, they worked at Fishbrain as the CRM Marketing Director from April 2021 to August 2021 and as the Head of CRM Marketing from July 2019 to April 2021.

Before Fishbrain, Ayat served as a Senior Marketing Manager at Rocket Internet SE from November 2018 to June 2019. Ayat also worked at Truecaller, where they had various roles including CRM Marketing Manager, Software Engineer, and Customer Support & MENA Localization from September 2013 to November 2018. At Truecaller, Ayat was responsible for customer lifecycle and product marketing for over 250 million global users, as well as being part of the core advertising team.

Prior to Truecaller, Ayat worked as a Customer Relationship Manager at Glorious Games Group AB (previously Stardoll AB), the world's largest fashion game, from June 2011 to July 2015. Ayat also had experience working as a Job Coach at StudentConsulting from October 2013 to April 2014, and as an IT-consultant at Sanofi and Dahl Sverige AB in 2012.

Ayat Baroudi earned a Bachelor's degree in Computer and System Sciences from Stockholm University, where they attended from 2012 to 2015. In addition to their degree, they obtained the Professional Scrum Master I certification from Scrum.org in February 2015. Ayat also holds a Cambridge Certificate in Advanced English, although the exact month and year of acquisition are not specified.

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Timeline

  • Head of Customer Evolution (Global CRM Automation)

    August, 2021 - present

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