Julia Lilliehöök

Julia Lilliehöök has a diverse work experience spanning over two decades. Julia most recently worked at Klarna as the Director of Global Product Growth for Card & Banking, a role they held starting in May 2022. Prior to that, Julia held the position of Global Head of Product Marketing for Consumer Banking at Klarna from May 2020 to May 2022.

Before joining Klarna, Julia worked at Kontist as the Head of Marketing from April 2019 to May 2020. Julia then moved on to Blueair, a Unilever Company, where they held multiple roles including Chief Brand and Marketing Officer from April 2018 to April 2019, Global Consumer Experience and Market Insight Director from January 2018 to April 2019, and Senior Consultant for Insight and Organizational Development from March 2017 to January 2018.

In 2016, Julia worked as the CMO at Studiotogo, and from 2009 to 2016, they worked at Electrolux. During their time at Electrolux, Julia held the positions of Insight Marketer Director for Market Driven Innovation from April 2012 to June 2016, and Consumer and Brand Communications Manager for Europe, Small Appliances from November 2009 to March 2012.

Julia also has experience in business and brand strategy, having worked at Song Academy, Zannah Hultén, for the entirety of 2009. Prior to that, they served as the Head of Marketing & PR for the Nordic region at Digidesign, Avid Technologies from 2006 to 2008, where they were responsible for brand marketing, retail, digital and PR strategy, as well as media buying.

Earlier in their career, Julia worked as a Brand Manager for Grand Marnier Brands at Campari from November 2003 to October 2005, and as an Assistant to the Brand Manager at Philip Morris from 2002 to 2003. Julia also worked as a Consultant at CNC Communications & Network Consulting from 2001 to 2002, where they focused on the redesign of corporate brands and internal communication processes after mergers.

Overall, Julia Lilliehöök has amassed significant experience and expertise in product growth, product marketing, brand strategy, and marketing management throughout their career.

Julia Lilliehöök completed their Master's degree in Public and Business Communications, with a specialization in Brand Marketing, from Universität der Künste Berlin. Julia pursued this degree from 1995 to 2000. Prior to their higher education, they attended Green Meadow Waldorf School from 1990 to 1991 for their high school education. In addition to their formal education, Julia Lilliehöök obtained a certification in Klarna Marketing Academy 2.0 Productivity from Klarna in December 2020.