TL; DR: I'm a hard-working, full-funnel marketer with nearly a decade of experience.

I started as a Digital Marketing Manager and eventually successfully exited my role as VP/Co-Founder of a boutique marketing agency. I failed, fixed, learned, and optimized to succeed in a wide variety of roles. In the last decade, I've grown over 80+ clients (go-to-markets/SMEs to Fortune 500's) around 150% YoY on average, managed CRM programs from thousands to millions of subscribers, and directly optimized of 40+ million in SEM/Paid Social adspend.

And, a low-CPA-acquired-customer is great, but LTV reigns king in the ever-more-expensive paid media world today. Because of that, email, SMS, and push are in my DNA. I live and breathe lifecycle marketing: that's how real scale happens.


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