Lorena Aranguren Lesmes

Lorena Aranguren Lesmes has a diverse work experience in marketing and management roles. Lorena is currently the Growth Marketing Manager at Koban since October 2022. Previously, they worked as a Marketing Manager at Avista Colombia starting in April 2020. Prior to that, Lorena was the Director at Redeban Multicolor from July 2017 to April 2020. In this role, they were responsible for planning and implementing marketing strategies to increase acceptance of the company's products. Lorena also developed and executed marketing plans to support the company's strategic objectives and enhance customer loyalty. Before joining Redeban Multicolor, they worked at Banco de Bogotá from August 2010 to June 2017. During their time at the bank, they served as an Analyst in marketing, focusing on the Pyme segment, and later as an Analyst in training and development.

Lorena Aranguren Lesmes has a diverse educational background with degrees and specializations in several fields. In 2020, they completed a Master of Business Administration (MBA) from Universidad de Los Andes, where they focused on Administration and Business Management. Prior to that, from 2018 to 2019, they pursued a Master's degree in Marketing at the same institution.

In 2012, Lorena studied Strategic Management and earned a specialization degree from Universidad de La Sabana. Lorena further enhanced their skills in the field of Industrial Engineering by completing a Bachelor's degree in Engineering from Universidad de Los Andes, spanning from 2004 to 2010.

Furthermore, in 2020, Lorena participated in a short-term program at LCI BOGOTÁ, where they obtained a diploma in Personal Branding.

Overall, Lorena Aranguren Lesmes has demonstrated a commitment to continuous learning and has acquired knowledge in various areas such as business administration, marketing, strategic management, industrial engineering, and personal branding.