Franziska A. Gsell

Franziska A. Gsell serves as CMO and Sustainability Committee Chair at IWC Schaffhausen since February 2015, leading a marketing team of over 70 individuals and overseeing nearly 100 marketing professionals across various platforms. Additional roles include Foundation Board Member at Laureus Foundation Switzerland and Non-Executive Board Member at Kongresshaus Zürich. Previous experience encompasses leadership positions at FOGAL as CEO, Navyboot as International Marketing Director, and Lindt & Sprüngli as Marketing Director, where responsibilities included strategic development and P&L management. Early career experience includes roles at Carlsberg and Danish InWear Group. Educational qualifications include a degree in business administration with a focus on marketing from the University of Applied Sciences Zurich and multiple credentials in digital leadership from IMD.