Guilherme Franco

He has served as Marketing and Sales Director and in 2014 became Vice-President of Marketing and Sales. Previously he was sales and marketing director at Telefônica and General Manager for Latin America at Electronic Arts. He began his career in the financial industry as Sales Superintendent and Head of Commercial Planning at Banco Real ABN (today Santander). He holds bachelor’s degrees in business administration from the Federal University of Juiz de Fora and in Systems Analysis from Pontifical Catholic University of Juiz de Fora (CES). He holds a graduate degree in Quality Process and Management and an MBA from the Business School of São Paulo with extension studies at Rotman Business School in Toronto, Canada.