Marketing · Full-time · Burlington, United States
As Media Coordinator you'll collaborate with members of the media team and external media partners to support the media planning and buying process by assisting with the creation, implementation, and stewardship of media plans.
Key Responsibilities
Assist with the development and execution of plans across various channels (Television, Radio, Facebook, Spotify, Outdoor, Print, etc.), reaching out to vendors for media information, and developing media flowcharts
Prepare media spec sheets and work with the creative and activation groups to ensure the delivery of all assets required by the plan
Execute day to day production tasks (campaign set up, launch, tracking & optimization)
Manage campaign calendar, trafficking assets, collecting live screenshots, billing and related pre/post launch processes
Track and reconcile paid media flighting, budgets, and expenses by channel and client
Research marketing and media trends across targeted client industries
Analyze & recommend campaign adjustments based on performance trends and KPIs
Support the development of monthly performance reports
Qualifications