Jelena Jovancevic

Jelena Jovancevic is an experienced professional in the field of customer insights, currently serving as the Head of New Products & Hybrid Studies at Kynetec since January 2020, following a role as Senior Research Director. Prior to Kynetec, Jelena held multiple positions at Kleffmann Group, including Team Manager Sales and Key Account Manager, as well as roles in Ad Hoc Research. Previous experience includes serving as Custom Research Manager at MEMRB, Research Manager at Interactive Research, and Custom Research Assistant Researcher at GfK. Jelena began a career in business administration at Tatjana +. Educational qualifications include two Master's degrees in Sociology from the University of Belgrade and Belgrade University, Faculty of Philosophy.