Marketing and Brand Management

The Marketing and Brand Management team at LA28 is responsible for crafting and executing strategies that elevate the Olympic and Paralympic Games’ presence in Los Angeles. This team focuses on brand development, audience engagement, and promotional campaigns to generate excitement and awareness while ensuring a cohesive and inspiring representation of the Games' values and vision. Through digital content, events, and strategic partnerships, they aim to create a vibrant community around the upcoming 2028 celebrations.