MacArena García Charad

Macarena García Charad is an experienced communications and brand manager with a robust background in public relations and content management. Currently serving in multiple managerial roles at Laboratoria since May 2021, previous roles include Head of Communications at Tierra Hotels & Ski Portillo and Corporate Communications Journalist at Viña Concha y Toro. At Viña Concha y Toro, responsibilities included coordinating communications for subsidiaries and focusing on viticulture, science, innovation, and sustainability topics. Macarena's extensive experience in journalism spans various media, including investigative reporting at Colomba Films and internship work at El Mercurio. Academic credentials include a degree in Communication from Pontificia Universidad Católica de Chile and a diploma in International Studies from Universidad de Chile, along with a certification in Effective Management from Laboratoria+.