Eduardo Rodrigues

Eduardo Rodrigues is a seasoned marketing professional currently serving as the Marketing Director for Lacoste in Brazil and Latin America since May 2022, where responsibilities include brand strategy, team leadership, and community engagement. Prior to this, Eduardo held various prominent roles, including Global Director of Culture & Communities at adidas, where leadership was given to the adidas Runners community, and Global Senior Marketing Manager for Sports Marketing at Reebok. Experience also includes significant positions at ASICS Corporation, adidas, and Norte Marketing, where a focus on sports events and marketing management was emphasized. Eduardo holds an MBA from EAE Business School and a Bachelor's degree in Public Relations from the Universidade de São Paulo, supplemented by an exchange program at The University of Texas at Austin.