Malin G.

Group Director Of Brand Marketing at Lagkagehuset

Malin G. has a diverse work experience spanning over two decades. Malin is currently working as the Group Director of Brand Marketing at Lagkagehuset since December 2020. Prior to this, they held the position of VP Marketing at SAS - Scandinavian Airlines from October 2019 to December 2020. At SAS, they led a global marketing team and played a crucial role in navigating the challenges posed by Covid-19.

Before SAS, Malin worked at Carlsberg Group, where they held various roles including Regional Director and International Marketing Manager. Malin was responsible for managing the Schweppes brand in Denmark and handled brand management for the Coca-Cola Company portfolio.

Malin also has experience in the beauty industry, having worked at L'Oreal as a Product Manager for Kérastase, Shu Uemura, and L'Oréal Professionnel.

In addition, Malin has entrepreneurial experience as the Owner and Founder of MalComm Consult, their own consulting firm, from July 2006 to February 2009.

Malin began their career at Novo Nordisk as an External Consultant in Corporate Branding and later served as a Student Assistant before moving on to Thomas Cook, where they worked as a Travel Guide and Quality & Reclaim Manager in various locations.

Overall, Malin G. has a strong background in brand marketing, leadership, and strategic planning, with extensive experience in both the airline and consumer goods industries.

Malin G. completed their Gymnasieeksamen in Samhällsvetenskapliga programmet from Tannbergsskolan i Lycksele between 1996 and 1999. Malin then pursued a Bachelor of Science in Business Administration and Organizational Communication at Copenhagen Business School from 2003 to 2006. Later, they attended Copenhagen Business School again and earned their MSc in Strategic Market Creation (SMC) from 2006 to 2008. In 2007, they also participated in an exchange program at the University of Cape Town, where they pursued an MBA.

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Timeline

  • Group Director Of Brand Marketing

    December, 2020 - present