Steve Muccini

Director Of Global Sales Enablement And Sales Effectiveness at Lakeside Software

Steve Muccini has a strong background in sales enablement and marketing. Steve started their career in 2005 as the Director of Content Marketing at SpotEdge Media, where they led multiple projects for notable clients. In 2009, they joined Digby as a Sr. Mobile Marketing Manager, overseeing push marketing through location-based targeting. Steve then moved on to Decision Critical, Inc. as the Director of Content Marketing from 2011 to 2012. Steve served as the Director of Marketing at BestFit Mobile from 2012 to 2014, specializing in mobile strategy and content marketing. Following that, they worked as the Marketing Strategy Advisor at Mobile1st, providing consultation on marketing strategy. In 2015, Steve became the Director of Marketing at Ihiji, responsible for all aspects of marketing. Steve then transitioned to Planview, Inc. in 2016 as the Director of WW Demand Generation, leading demand generation activities in various regions. Steve joined Forcepoint in 2018 as part of their Global Sales Enablement team, focusing on leveraging digital video in the B2B sales process. From 2021 to 2022, they served as a Sr. Sales Enablement Manager at Sophos, where they enhanced sales reps' conversational confidence and utilization of video. Currently, Steve is the Director of Global Sales Enablement at Lakeside Software, where they have built an extensive sales onboarding program and collaborates with the sales team on deal strategy and coaching.

Steve Muccini has a Master's degree in Business Administration (MBA) with a focus in High Technology from the D'Amore-McKim School of Business at Northeastern University. Steve also holds a Bachelor's degree in Business Administration-Marketing from Northeastern University. In addition to their formal education, Steve is also MEDDIC Certified by the MEDDIC Academy.

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Timeline

  • Director Of Global Sales Enablement And Sales Effectiveness

    March, 2022 - present

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