Alejandra Fuentes Novelo

Alejandra Fuentes Novelo has a diverse work experience spanning from the year 2003 to the present. Alejandra currently works as an Account Director at LATCOM, where they manage business relationships, projects, clients, and agencies collaboration. Alejandra serves as the primary point of contact for clients and leads a team, guiding them on deliverables and ensuring best practices. Prior to LATCOM, Alejandra worked at Telefónica as a Digital Advertising Manager from 2014 to 2018, where they oversaw day-to-day account relationships, managed projects and clients, and planned and executed digital advertising campaigns.

Before Telefónica, Alejandra worked at PW Agency as the Chief Operations Officer (COO) and Account Director from 2011 to 2014. In this role, they maintained business relationships between clients and the agency, managed day-to-day account relationships, and led a team to ensure deliverables and best practices were met. From 2010 to 2011, Alejandra worked at Grupo Stringel Borja as an Account Director, where they maintained business relationships, oversaw account relationships and project management, and organized events.

Prior to these roles, Alejandra worked at Grupo Medios as an Account Manager from 2008 to 2009. In this role, they maintained business relationships between clients and the agency, managed day-to-day account relationships and projects, and handled work plans, client timeline expectations, and measurement and reporting tools. Before Grupo Medios, Alejandra worked at El Universal as a Marketing Coordinator from 2006 to 2008. Alejandra coordinated marketing and advertising work for various business areas, supervised agencies, and supported in managing the newspaper's annual marketing budget.

Their work experience began in 2003 at Lipoquimia as a Marketing Assistant. In this role, they coordinated and managed logistics for customer events, supported in managing the annual marketing budget, and handled supplier payments. Overall, Alejandra has demonstrated expertise in client management, project management, digital advertising, and event coordination throughout their career.

Alejandra Fuentes Novelo has a diverse education history that includes both formal education and additional certifications. In 1998, they began their studies at Universidad del Valle de México, where they pursued a Licentiate degree in Communication. Alejandra completed their degree in 2002.

In 2018, Alejandra attended IAB Spain, where they engaged in a Digital Marketing program for one year. This program focused on various aspects of marketing, specifically in the field of Digital Marketing.

In addition to their formal education, Alejandra has earned certifications in various areas. In August 2020, they obtained a certification in Google My Business and Youtube from Google. Furthermore, in March 2018, they acquired another certification in Fundamentos del marketing online: Display marketing through LinkedIn.

Overall, Alejandra Fuentes Novelo possesses a solid academic background, with a Licentiate degree in Communication and specialized certifications in Digital Marketing and Display marketing.