Mike Ruff

Mike Ruff has a diverse and extensive work experience in various roles and industries. Mike is currently working as the Director Analytics & Technology at Media Plus since August 2022. Prior to this, they were the Director of Marketing Analytics at CommCreative from January 2022 to August 2022.

Before their current roles, Mike held leadership positions in analytics and insights. Mike was the Director, Insights & Analytics at Tinuiti from November 2019 to January 2022, where they successfully grew the annual revenue of the division by four times in just two years. Mike also served as the Vice President, Analytics at Weber Shandwick from May 2018 to October 2019, where they managed a cross-functional team and developed strategies to achieve business goals.

Earlier in their career, Mike worked as a Senior Consultant at Unify Consulting from December 2017 to May 2018, focusing on digital analytics and solution architecture. Mike was the Analytics Director at Merkle from March 2014 to December 2017, leading the analytics department and helping companies maximize the value of their online marketing resources.

Mike's earlier experiences include positions such as General Manager at Smart Warehousing, Benefits Analyst at Benefit Administration Company, Assistant Store Manager at Ames Taping Tools, and Operations Manager at Interstate Warehousing. In these roles, they demonstrated skills in data analysis, process optimization, and revenue growth.

Overall, Mike Ruff has a strong background in analytics, marketing, and leadership, with a proven track record of driving business value and revenue growth.

Mike Ruff has a diverse education history. Mike earned their MBA in Business Administration from Seattle University, attending from 2010 to 2013. Prior to that, from 2003 to 2005, they studied Government and History at William & Mary, where they obtained their BA degree. In addition to their formal education, Mike has also obtained various certifications over the years. These include the Advanced Google Ads certification from LinkedIn in March 2023, Digital Marketing Tools certification from LinkedIn in March 2023, Google Ads Essential Training certification from LinkedIn in March 2023, SEO Foundations certification from LinkedIn in March 2023, and SEO: Keyword Strategy certification from LinkedIn in March 2023. Mike's other certifications include the Level 2 Award in Wines from the Wine & Spirit Education Trust in February 2020, Adobe Certified Expert: Data Workbench Analyst from Adobe in July 2017, Certified Web Analyst from the Digital Analytics Association in October 2016, Adobe Certified Expert: Analytics Business Practitioner from Adobe in November 2014, Google Analytics certification from Google in October 2014, and Microsoft Technology Associate (Database) certification from Microsoft in November 2013.