Miriam Zamora Choa

Miriam Zamora Choa has extensive work experience in the marketing and communications field. Miriam currently holds the position of SVP and Head of Global Marketing at LBC Express, Inc. Prior to that, they served as FVP and Head of Prepaid Business at Smart Communications, Inc. from 2020 to 2022.

In the past, Miriam held senior executive positions at Insular Life Assurance Co., Ltd., where they served as Senior Vice President and Chief Marketing Officer and First Vice President and Chief Marketing Officer. Miriam also worked at PLDT & Smart as Vice President and Head of Innovations for Core Products and Communications.

Miriam's previous roles at Smart Communications, Inc. include Vice President and Head of Marketing for the Mobile Prepaid Cellular Business, as well as AVP for Talk N Text Business.

Miriam started their career in 1997 at J. Walter Thompson and later joined The Coca Cola Export Corporation as a Consumer Marketing Manager, progressing to Sr. Field Marketing Manager.

Additionally, Miriam held various managerial and product management roles at Smart Communications Inc., where they were responsible for postpaid subscriber acquisition and retention, as well as subscriber acquisition as a Product Manager.

Miriam Zamora Choa obtained a BA in Communication Arts from the University of Santo Tomas between 1989 and 1993. Miriam later pursued an MA in Communication Research from the University of the Philippines from 2000 to 2006. In 2005, they attended The London School of Economics and Political Science (LSE) for a course in Strategic Marketing. Additionally, Miriam obtained a certification in Improving Your Listening Skills from LinkedIn, although the date of completion is unknown.