Matt Lyman

Matt Lyman is an experienced marketing and demand generation leader currently serving as the VP of Demand Generation at LeanData since February 2022. Lyman has a rich background that includes founding R.I.D.E. 4 ALL, being a founding member of RevRoom, and contributing to various communities such as Revenue Era and RevGenius. Prior roles include Director of Demand Generation at Chef Software, where Lyman led international marketing teams and played a significant role in driving demand and sales funnel acceleration. Previous marketing expertise also includes positions at American Craft Beer, G2 Web Services, B-Line, and Ghost Light Theatricals. Lyman holds a Bachelor of Arts in Theater from Western Washington University and an MBA in Global Marketing from City University of Seattle.