SEO Manager

Leapwork has created the world’s most accessible automation platform. Through a visual, no-code approach, Leapwork makes it easy for business and IT users to automate repetitive processes, so enterprises can adopt and scale automation faster.

Leapwork is used by more than 400 global enterprises across all industries, from banks and insurance companies to life science, government and aerospace. Clients include PayPal, Mercedes Benz and Saint-gobain.

We are headquartered in Copenhagen, Denmark and have local offices across Europe, the US and Asia.

We are looking for a knowledgeable SEO Manager who is passionate about creating and optimizing site content and pages that connect with users’ intent and that deliver on business revenue goals. The SEO Manager role sits within a Content and SEO team, and as SEO manager, you would drive the strategy, secure execution with the content marketers on the team, and report on the results to the Lead of Content and SEO. 

Position Overview:

As an SEO Manager, you will play a pivotal role in increasing our online presence and improving our products' visibility through effective search engine optimization strategies. This role requires a blend of analytical and collaborative skills to optimize our content in close ties with the Content team. Your main objective will be to ensure we rank highly in search engine results and drive targeted organic traffic to our website that converts. Ultimately, your objective is to ensure maximum ROI on our organic search efforts.

Key Responsibilities:

• SEO Strategy Development and Optimization: Drive the SEO strategy and implementation to deliver significant growth in organic traffic and conversions.
• Comprehensive Keyword Research: Conduct thorough keyword research and understand user intent and product-market relevance to identify keywords with high potential and impact.
• Development of Editorial Briefs: Generate editorial briefs that adhere to SEO best practices, supporting content creators in producing optimized content.
• On-Page SEO Implementation: Execute on-page SEO strategies to boost website visibility and search engine ranking.
• Collaboration with Content Creators: Work closely with content creators to embed SEO best practices into the content development process, ensuring content is optimized for maximum reach and engagement.
• Competitive Analysis: Proactively and frequently perform competitive analysis to uncover opportunities for strategic enhancements.
• Performance Monitoring: Forecast and monitor SEO performance, set KPIs, build reporting, and communicate pacing towards targets.
• Industry Trend Analysis: Remain abreast of industry trends and search engine algorithm updates to adapt strategies proactively.

Qualifications:

• Experience: Minimum of 3 years in SEO, with documented success in leading SEO initiatives.
• SEO Tools Proficiency: Fluency in SEO tools such as Google Analytics, Google Search Console, ScreamingFrog, SEMrush, Ahrefs, and others.
• Stakeholder Management: Excellent collaboration and advisory skills, capable of engaging with internal stakeholders in a professional and context-sensitive manner.
• SEO Expertise: Deep understanding of SEO techniques, including technical SEO, on-page optimization, and link building.

• Attention to Detail: Strong attention to detail, ensuring accuracy and efficiency in all SEO tasks and projects.
• Team Collaboration: A proactive team-player attitude with a positive mindset, actively contributing to team efforts and taking initiative to drive results.
• Adaptability: Ability to adapt to changing priorities and demonstrate flexibility in managing multiple projects simultaneously - ultimately thriving in a dynamic, fast-paced environment.

Why Leapwork? 

We are on an exciting journey of global growth – and this is your chance to get onboard.

By joining our team, you’ll become part of a fast-paced international environment where you can grow, challenge yourself, and do what inspires you. We work hard, but have fun while doing it – and we believe that collaboration, social activities and celebration are keys to success.

Our Leapwork principles

Our five key principles capture the essence of what it means to be a part of our world-class team! They are integral to how we approach our work and one another, and they serve as a roadmap to our continued growth, development, achievements, and success.

• Customer first; We listen to our customers, understand their pain points and focus on what matters to them.
• Lead from the front; Leading means guiding others towards the solutions to our challenges.
• Get it done; We make commitments, follow through and deliver work we’re proud of.
• Build excellence; We do our best work every day, holding ourselves and others to the highest standards.
• Respectfully different; We treat each other with respect, always. We’re different, not indifferent.