SEO Lead (remote, Europe)

What you’ll do and how you’ll make an impact:

Learning is the only human superpower. It’s a gateway through which knowledge becomes a virtue, a value, a product, a skill, a prerequisite, a motive, and a competitive advantage.

LearnWorlds’ vision is to enable individuals, businesses, and communities to leverage the power of learning, improving lives and cultivating a brighter, more resilient future for everyone.

Our mission is to stand out as the ultimate adaptable e-learning solution, tailored to meet the diverse, advanced and intricate business models of contemporary organizations. 

We are committed to delivering unmatched flexibility in our offerings, ensuring that businesses, individuals, and communities can effortlessly embrace knowledge empowerment as a cornerstone of their growth and success.

The cloud-based e-learning platform offers tailor-made solutions, from creating whole e-learning websites to author online courses as well as providing the right tools to sell them on a B2B/B2C function. Today, LearnWorlds has c.10.000 customers in more than 140 countries and our team is fully remote. However, we also offer the option of working from the office for those who want to mix things up. We have offices in Athens, Crete, and Limassol.

Role Purpose

As the SEO Lead within the Demand Generation team, your role is to enhance organic visibility and drive traffic through effective SEO strategies. You will oversee all aspects of SEO, including content optimization, technical audits, and off-site initiatives like link-building. By leveraging data-driven insights, you will track performance, identify growth opportunities, and align SEO efforts with broader marketing objectives. Collaboration with cross-functional teams and clear communication with stakeholders are key to ensuring that SEO contributes meaningfully to overall business goals.

Typical tasks & Activities

• Develop and execute comprehensive SEO strategies including Content, Technical, and Off-Site SEO.
• Conduct keyword and competitor research. Create content plans or calendars, along with briefs for writers.
• Run technical audits of the website, identify issues, and execute solutions by coordinating with the relevant dev teams.
• Decide and manage the off-page SEO strategies (link-building).
• Write briefs to writers/copywriters for copy optimization of blog posts and pages.
• Track, analyze, and report on SEO performance objectives.
• Perform in-depth competitor analysis and implement SEO recommendations.
• Identify opportunities and inefficiencies to increase KPIs while maintaining budget efficiencies.
• Collaborate with other department heads to integrate SEO with overall marketing and business strategies.
• Prepare and present regular reports on SEO progress and initiatives to senior management and stakeholders.
• Communicate with developers and troubleshoot issues for the team.
• Keep yourself and team updated with the latest trends in SEO, AI, and digital marketing.