Vibeke Wollebekk

Vibeke Wollebekk, joined Leica Microsystems in July 2021 as Senior Director Digital Marketing and became Vice President Global Marketing in October 2022.

Vibeke accelerated the digital marketing transformation, optimized the digital growth engine, and implemented improved systems and tools for marketing. Previously, she worked for seven years at Radiometer, where she successfully led Radiometer through the Transformative Marketing journey. Vibeke is an Advanced Certified Practitioner in Transformative Marketing and holds an ALE degree (Advanced Lead Education). At Radiometer, Vibeke led the Digital Marketing and Market Communication teams. She established strong DBS capabilities during her tenure, enabling marketing to generate and demonstrate incremental revenue, leveraging digital channels.

Before Vibeke joined Radiometer, she held several progressive roles in the IT industry with regional and global scope in sales and marketing. She has also spent a few years in the advertising world. Vibeke is a strong voice for diversity in the workplace and for building an inclusive culture. Currently, she is also chair of the first Danaher European Associate Resources Group (ARG), Women + Friends.

Vibeke holds a Bachelor's degree in International marketing and leadership from the Norwegian Business School BI.