Product Specialist

About us 👇🏼 At lempire, we're a passionate team on a mission to help individuals and businesses grow. As a B2B SaaS company, valued at $150 million, we have a suite of 5 products: 🔵 lemlist: our cold outreach tool, used by 10,000+ users worldwide to find leads & their emails, write campaigns, personalize at scale, and get more customers. 🟠 lemwarm: the 1st deliverability tool on the market that helps users reach their audience’s inboxes. 🔴 lemcal: our scheduling tool that allows you to create a personalized booking page and reduce no-shows. 🟣 Taplio & Tweet Hunter: our tools, used by top influencers like Justin Welsh, to build personal brands on LinkedIn & X (formerly Twitter). lempire is a fast-growing company with $28M+ in revenue, profitable, and 100% bootstrapped. Our mantra: Keep growing! We live by it every day.

Job description

We're hiring a Product Specialist to join lempire’s Product team. You’ll play a key role in shaping our strategy, driving growth, and making a massive impact in the SaaS world!

Your main role will be to build, launch, and scale the lemlist academy. The academy's mission is to become the go-to place for people to learn how to start and grow a business using lemlist. We offer diverse educational content, providing valuable training and guides for success in outbound marketing. The main goal of the academy is to drive activation and adoption of our products.

Your key responsibilities:

• Develop and maintain the “lemlist academy” (lemlist self-serve educational portal). You will pilot the content strategy of the academy, ensuring it remains up-to-date and valuable for both internal and external users
• Create video tutorials, articles and product tours to integrate them into both the academy and product
• Conduct group product demonstrations for small accounts
• Host regular office hours and product webinars to provide guidance and address user queries
• Collaborate with the Marketing team to prepare and deliver feature launch webinars
• Assist in creating and moderating user forums or communities to facilitate discussions on product usage
• Work closely with the Product team to provide feedback on user needs and pain points
• Track and analyze key performance indicators (KPIs) related to user activation and satisfaction Key results

Within the first 3 Months, you’ll have:

• Developed and implemented a comprehensive content strategy for the academy, ensuring it aligns with lemlist’s user needs
• Created at least 20 high-quality video tutorials and 20 articles covering key features of lemlist, lemwarm, lemcal
• Conducted 5 successful group product demonstrations for small accounts, resulting in positive feedback and increased user engagement
• Hosted 6 office hours sessions, addressing user queries and improving overall user satisfaction
• Collaborated with the Marketing team to prepare and deliver at least 2 feature launch webinars Within 12 Months, you’ll have:
• Increased user activation rates by 20% through targeted educational content and improved onboarding materials
• Developed a comprehensive library of product tours integrated into both the academy and the products themselves, covering all major features and use cases
• Significantly increase the number of weekly visits in the academy and average session duration
• Contributed to a 20% reduction in support tickets by creating proactive, self-service content addressing common user pain points
• Collaborated with the Product team to implement at least 10 significant product improvements based on user feedback and observed pain points
• Achieved a 20% increase in user retention rates through improved product education and engagement strategies

Must have

• 4+ years of experience in Content, Product Marketing or Customer Success ideally in B2B SaaS, PLG, or self-service environments.
• Native English speaker with excellent communication skills, both written and verbal
• Experience in creating educational content, such as video tutorials, articles, and product tours and ability to explain complex product features in simple terms
• Strong presentation skills, with the ability to conduct product demonstrations and webinars
• Familiarity with B2B SaaS products, particularly in areas such as cold outreach, deliverability, scheduling, or social media management
• Analytical skills to track and interpret key performance indicators (KPIs) related to user activation and satisfaction
• Collaborative team player with the ability to manage multiple projects in fast-paced, high-growth settings.
• Action-oriented, with a ‘doer’ mentality, focused on creating value-driven content (no fluff).

Nice to have

• You’ve build your personal brand, and you know the ins and outs of taplio and lemlist
• You have experience with previous product academies or educational portals
• You know how to integrate AI in your workflows to 10x your productivity
• You are a fan of Gong's social content and Ross Pomerantz’s humor (#CorporateBro).
• You're a pro meme creator.

What’s in it for you

• Have a strong impact on lempire's growth and visibility.
• Work in a profitable, fast-paced company that's bootstrapped ($28m ARR, 30%+ year-over-year)
• Collaborate with very talented people and level up as the company grows
• Work from anywhere
• Be part of a small, agile team where the best ideas win

Additional Information

• Hybrid Work Model: Enjoy the best of both worlds! Work from home when you need to, and collaborate in our beautiful Paris office when you want a change of scenery. Our flexible approach is designed to suit your working style.
• 37 days of holidays/year (+3 days offered by lempire)
• Alan Blue: Comprehensive 100% premium medical coverage for you and your family
• Swile Meal Tickets: Enjoy daily meal tickets to fuel productivity
• Navigo Card: Seamless commuting with a 100% covered Navigo card
• Gear: Get the laptop tools and equipment you need for your job
• Team building: We all meet once per year at really cool places around the world (you can check our video here ;)

Recruitment Process

• Interview with Victoire, our Talent Acquisition Manager
• Business Case
• Business Case debrief with Kevin
• Interview with Mael, CPO
• Interview with Charles, COO
• Reference check & offer ✌️