Shah Alum is an experienced digital marketing professional specializing in eCRM and email marketing. Currently serving as Vice President, Digital at J.P. Morgan since July 2016, Shah has previously held various roles such as eCRM Manager in EMEA and Consultant at emocial digital, specializing in e-marketing strategies. Shah's background includes positions as e-Marketing Consultant at Wildfire HQ Marketing, Manager of Marketing Solutions at Naked Communications Europe, and Campaign Manager at Intela, effectively driving revenue through email campaigns. Additional experience at eBay Enterprise as a Digital Producer and roles at Emailvision included managing key client accounts and ensuring email best practices. Shah holds a BSc in Information Systems with Business Management from the University of Westminster.