SF

Sam Fruin

Multi-site Sports Booking Manager at Lifestyle Fitness

Sam Fruin is a seasoned professional in the sports and fitness industry with extensive experience in management and operational roles. Currently serving as the Multi-Site Sports Booking Manager at Lifestyle Fitness since April 2024, Sam previously held the position of Commercial Team Lead at EKC Group, where responsibilities included managing the day-to-day operations of Canterbury Sports Centre. Prior to that, Sam was the General Manager at Trè Fitness, focusing on enhancing club performance, and served as the Health and Fitness Manager at Serco Leisure, achieving the Quest Excellence in Health and Fitness accolade. Early career roles include Assistant Manager at Anytime Fitness and Personal Trainer/Sports Therapist at The King's School, Canterbury. Sam Fruin holds a Master of Science (MSc) in Strength and Conditioning from St Mary’s University, Twickenham, and a Bachelor's degree from the University of St. Mark & St. John Plymouth.

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