Charuka Senanayake

Charuka Senanayake has a diverse and extensive work experience spanning over several companies and roles. Currently, they are working as a Business Development Manager for Lion Brewery (Ceylon) PLC, where they are responsible for managing and developing 1st world markets. They drive volume and value ambitions and execute brand plans to develop brand equity in each focus market.

Prior to this, Charuka worked at Pernod Ricard as a Marketing Manager, where they managed the overall marketing function for Pernod Ricard Lanka. They also held the role of Key Account Manager - Duty Free, where they managed two segments generating significant volume and value for the company.

Before Pernod Ricard, Charuka worked at Autogrill Lanka Limited as a Sales Executive, overlooking sales operations in multiple provinces. They actively participated in key agreement negotiations to secure exclusive listings for wine brands.

Charuka's earlier experience includes working as a Brand Ambassador for DIAGEO at World Duty Free Group, where they managed the Diageo portfolio within the travel retail store. They consistently achieved sales targets and maintained high sales performance.

Charuka's work experience began as a Trainee Sales Executive at Kayaba Lanka (Pvt) Ltd, where they provided support to all divisions of the organization and engaged in effective learning.

Overall, Charuka Senanayake has demonstrated their expertise in business development, marketing, sales, and brand management throughout their career. They have successfully achieved growth targets and managed key accounts in various industries.

Charuka Senanayake's education history consists of various degrees and certifications obtained over the years.

In 1998-2007, Charuka attended Carey College in Colombo 08 where they received an Advanced Level Qualification in Business, Accounts, and Economics.

Following that, from 2009 to 2013, Charuka pursued their marketing studies at CIM | The Chartered Institute of Marketing, completing the Chartered Postgraduate Diploma in Marketing.

In 2013-2014, Charuka enrolled at the University of Colombo to further their education in Business Administration and Management, obtaining a Postgraduate Diploma in Business Management.

From 2019 to 2021, Charuka studied at the University of Suffolk and earned a Master of Business Administration (MBA) degree, specializing in Business Administration and Management.

Continuing their professional development, in 2021-2022, Charuka attended the Asia Pacific Institute of Digital Marketing (APIDM) to pursue a Professional Diploma in Digital Marketing.

In addition to their degrees, Charuka has also obtained a Professional Diploma in Digital Marketing from the Asia Pacific Institute of Digital Marketing in June 2022.