VP Event Workflow & Strategy

Location: London, UK

Reporting To: EVP, Head of Events

Contract Term: Full time, permanent

About LIV Golf

The LIV Golf League is the world’s only global golf league featuring 13 teams, a 14-tournament schedule, and many of the world’s best golfers. Launched in 2022, the League was designed to expand the sport on a global level and create new value within the golfing ecosystem while enhancing the game’s societal impact. A landmark investment by LIV Golf also launched The International Series, a set of 10 enhanced events sanctioned by the Asian Tour, with elevated prize funds in world-class destinations, offering a pathway for leading professional and amateur golfers from around the world into the LIV Golf League. Hall of Fame golfer and renowned businessman, Greg Norman, is the League’s first and founding CEO and Commissioner. Only two years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf remains committed to developing the sport at every level and exposing more people to the positive virtues of the game through its unique blend of intense competition and entertainment.

History

LIV Golf launched in 2022 as an eight-event ‘Invitational Series.’ 2023 saw the inaugural LIV Golf League host 14 events around the world, from Adelaide to Chicago, Andalucía to Singapore, as well as launch the game’s first Team franchises, captained by some of golf’s most decorated superstars.

The format, respecting the history and traditions of the game, has been optimized for modern day sports fans; 3-days, 54 holes, no cut, shotgun start, offering a faster pace-of play to drive engaging storylines and offer an immersive fan experience.

The events, each wholly owned and operated by LIV Golf and broadcast around the world to over 300million homes, deliver a family-friendly environment, festival-style atmosphere, evening concert entertainment and world-class competition; a combination that is unique to the world of golf.

In 2024, LIV Golf will further expand the reach of the League, splitting the schedule between some of the most iconic venues across Asia, Europe and the Middle East with decorated venues in the US. The full player pathway, created in partnership with the Asian Tour, also launches, with the game’s first ever player Promotion and Relegation, and Player Transfer Window, as the holistic integration of LIV Golf is fully delivered.

Away from the entertainment on the course, LIV Golf is dedicated to enhancing the wellbeing of the communities it visits through its ground-breaking social impact and sustainability strategy, ‘Potential, Unleashed’, reflecting the league’s commitment to giving back and improving the world through golf.

Role Objective

The VP Event Workflow and Strategy is responsible for driving and maintaining event strategy, delivering best in class processes and procedures that support the successful delivery and growth of LIV Golf events and International Series events, ensuring there is maximum transparency, proactive and helpful communication, and supporting best in class productivity and output from the Event Delivery Team, event management partners, suppliers, and vendors.

Responsibilities

• Lead the development of, and maintain, our event consumer, team, stakeholder behaviour insights using technology led solutions.

• Deliver optimal workflow and capacity planning solutions for upcoming events.

• Establish pre planning and post event processes that support the successful oversight and management of event delivery and key stakeholders including EMCs (event management companies).

• Work with the LIV Golf Event Team and event management companies to take responsibility for the collection and curation of key event milestone documents, and management of progress tracking software.

• Support the development of Event strategy, using data and research enhance event experience and deliver innovation across LIV Golf events.

• Create and implement an ‘experience first’ approach across the Event Team and stakeholders.

• Deliver insights and data led post event reports and recommendations for enhancing all LIV events.

• Ensure best practices and learnings from the LIV League events are communicated to International Series events and support implementation where possible.

• Develop strong working relationships to standardize processes.

Experience

• 7-10 years’ experience in project management and/or major events
• Competent in Office 365 suite
• Proven ability to collaborate with multiple stakeholders to lead process improvement
• Proven leader – able to communicate and generate support across teams and stakeholders
• Strong people skills
• Creative, innovative and solutions led mentality
• Proven ability to maintain confidentiality and act with discretion and diplomacy
• Outstanding Interpersonal skills, both written and verbally, including the ability to communicate confidently and professionally across all levels of the business