Jessica Cameron

Jessica Cameron is an experienced professional in design research and analytics, currently serving as the Community of Practice Lead at Lloyds Banking Group since May 2021, where responsibilities include leading a team of Design Researchers across various sectors, including Insurance and Inclusive Design. Prior to this, Jessica held positions such as Research Lead at Virtusa and Lead User Researcher at Mudano, managing user research activities for the Sharktower platform. Earlier experience includes roles as a Senior UX Consultant at User Vision, Customer Experience Research Officer at Edinburgh Council, and Founder/Consultant at User Crunch. Additionally, academic roles include Postdoctoral Scholar at Haas School of Business and Graduate Student Researcher at Stanford University, culminating in a Ph.D. and M.A. in Social Psychology from Stanford University, complemented by a B.A. in Psychology from Swarthmore College.