Conrad MacDonald is a seasoned digital analytics professional with extensive experience in the field. Currently serving as Digital Analytics Manager at Loblaw Digital since February 2018, Conrad is tasked with designing, implementing, and maintaining digital analytics solutions for online grocery platforms, providing critical reporting support to various teams. Prior to this role, Conrad worked as Digital Research and Analytics Technical Lead at Corus Entertainment, where responsibilities included liaising with development teams and overseeing analytics implementation for multiple premium brands. As Lead Digital Analyst at Bell Media, Conrad coordinated reporting for various entertainment and lifestyle brands. An earlier position at Connolly, LLC involved auditing client data to generate recoverable claims. Additional experience includes working as an Underwriting Analyst at Travelers Canada, focusing on compliance and trend monitoring. Conrad holds a Bachelor of Business Administration degree from the University of Prince Edward Island, completed in 2012.
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