Lauren Steinberg currently serves as SVP Loyalty, Media & Digital at Loblaw Companies Limited, a position held since October 2023, overseeing Loblaw Digital, Advance (Loblaw Media), and Loyalty (PC Optimum). Previous roles at Loblaw include SVP Loyalty & Loblaw Digital, SVP Loblaw Digital, and various positions in product, UX, and marketing from May 2013 onwards. Prior to Loblaw, Lauren was the E-Commerce Manager for Canada at The Body Shop and held similar managerial roles at L’OCCITANE Group and Ice.com. Early career experience includes freelance web design and development, as well as frontend development at XL Internet.
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