LocalFactor
Alexandra Stracey is an experienced account manager currently working at LocalFactor since January 2024. Previously, Alexandra held the position of Strategic Account Manager at Nexxen for a brief period in mid-2023 and at Amobee from October 2021 to September 2023, where responsibilities included client relationship management, campaign coordination, and data-driven optimizations. Earlier roles included customer support at lululemon Studio, leadership in operations at Shake Smart, and tutoring in mathematics for a non-profit organization. Alexandra began a career in retail as a Sales Associate at Romantiques Boutique, focusing on merchandise management and marketing strategy. Alexandra holds a Business Administration degree with a concentration in Marketing from California Polytechnic State University-San Luis Obispo, complemented by overseas education through CEA CAPA Education Abroad in 2019.
LocalFactor
Brands and agencies face challenges with consumer fragmentation, inconsistent data, resource constraints, and an evolving regulatory landscape. LocalFactor’s approach overcomes these challenges to help marketers recognize the full potential of digital: Simplicity: Streamline activation with unique cross-channel data and custom formats. Save time and resources and go to market faster without having to use multiple partners to build omnichannel campaigns. Performance: A platform-agnostic, audience-first approach enables LocalFactor to engage a brand’s audience wherever they are, in the most effective and efficient way possible. Insights: Unify multichannel results, make data-driven optimizations, and gain actionable learnings that are applied to future initiatives via accessible dashboards tailored to your brand. Visit localfactorgroup.com to learn more!