Louis Sim

Louis Sim is an experienced marketing professional currently serving as the Global Marketing Lead for Consumer Business at LotusFlare, overseeing acquisition, brand, retention, and product strategies for the Nomad eSIM. With over eight years in freelance roles as a Creative Collaborator and Social Media Strategist for international brands like Chevy and Klavuu, Louis excels in crafting impactful campaigns and guiding digital transformation efforts. As the former Assistant Director for Digital Security & Resilience at the Ministry of Digital Development and Information, Louis played a key role in shaping Singapore's digital security policy and anti-scam initiatives. Additionally, experience as the Regional Product Marketing Manager for Azure APAC at Microsoft included developing go-to-market strategies for digital natives and startups, driving customer success in cloud migration and innovation. Louis is pursuing a Master of Business Administration at Singapore Management University, building on a Bachelor's degree in Communications and New Media from the National University of Singapore.