Anurag Vasisth

Co-chair & Group CEO at Loyalty Now

Anurag Vasisth is the Co-Chair and Group CEO of Loyalty Now, leading a prominent payment-linked loyalty platform based in Australia, while also serving as an Advisory Board Member for the Australian Loyalty Association. With a rich background spanning over two decades in the financial services and travel sectors, Anurag has held key leadership roles at Mastercard and American Express, successfully transforming underperforming divisions and negotiating significant partnerships. As the founder and Chair of Allied Business Partners, Anurag oversees strategic direction for a business services platform. Anurag’s extensive education includes an MBA with distinction from The University of Sydney, executive programs at prestigious institutions such as Stanford and Harvard, and a strong foundation in economics from Delhi University.

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